Fairly Well Fest is a fictitious two day indie x electronic musical festival created for an academic assignment. The festival is set in Philadelphia, Pennsylvania on June 11th and 12th, 2024 and takes place in the heart of the city between 4pm and midnight each day with a female dominant lineup. My design pays homage to the late Made in America Festival that took place in Philadelphia, and incorporates my love of cityscapes, stars, and halftone imagery. All visual content created except imagery and mockup templates is my own.